One of the reasons I’ve chosen to start writing in this blog medium is that I see the potential it, and a tool like Movable Type, has for solving some very real problems. Problems that companies are paying a lot of money to resolve. I’d like to get more comfortable with the medium so that maybe I can find a way to address some of those problems myself. That is, of course, unless I hit the Powerball Jackpot tonight…. Ah, no – not tonight, oh well.
So, two problems.
First, there is an incredible opportunity out there to help companies share information internally. Intranets alone aren’t cutting it. Too many times I’ve seen or heard of companies getting gung-ho on creating an intranet and putting some great information out there but letting it die on the vine because of lack of ownership of the data.
People, do not put a webmaster in charge of publishing your content, it doesn’t scale and it won’t last. But in order to put the right person in that job – the sales rep who sold that big deal everyone wants to hear about, the CEO who just came back from a key client visit, or the Marketing VP who was just demoed the next killer app – you’ve got to make it easy for them to publish or it just won’t happen. The blogging medium is all about easy publishing.
The second area where I see opportunity is in developing a quick and dirty project management control center where project updates are communicated to anyone who cares to visit. I have worked with a number of consulting firms on some major projects and none of them have added any value to me in terms of providing such a thing. What happens is they have the stock Word docs or Excel sheets with status reports and those get shipped around once a week and maybe even stored in a file system somewhere – but it’s nothing inspiring or particularly useful to me.
If you are a consultant and you are trying to show me why I pick you over someone else show me how you can quickly, cheaply and easily improve the project communication for yours or all of my other projects and I will give you my business.
These are just two opportunities I’m thinking about now, I know there are others.