Blogging Work

by john on October 30, 2003

I was asked for information on what blogs are today at work because they have hit the radar screen and we are starting to get requests to setup both internal and external weblogs now. I really see this ramping up over the next couple of years. Blogging work is here to stay.

Of course it’s interesting that on the same day I have this discussion, one in which I mentioned that Microsoft was getting into blogging in a big way and cautioned that legal and HR ramifications should be considered, that a Microsoft blogger lost their job because of a weblog entry.

Michael Hanscom admits it probably wasn’t the best idea. He thought the photo on his personal blog of Apple computers being offloaded at a Microsoft loading dock might get a couple of smirks from friends. He never imagined it would cost him his job.

Whoops!

{ 3 comments }

Joe Grossberg October 31, 2003 at 1:27 pm

“requests to setup both internal and external weblogs now”

I initially read that as “requests to STOP both internal and external weblogs now”.

Personally, I don’t quite get the whole “internal” weblog thing, unless you’re a huge company.

We have a company intranet that’s basically the backbone of my 30-employee web/software company — contacts, billing, calendar, work requests — so I understand the value of internal web sites. My project’s team has a wiki, bugzilla and internal mailing lists too.

But why a blog? I see some value in posts of the “Here’s a cool site I found / idea I had. Discuss.” variety. And, of course, “blogging” has a certain hipness to it these days. But there has to be more to it than that.

Why is “blogging work here to stay”?

john October 31, 2003 at 9:09 pm

It’s not so much a blog but easy personal publishing, ala a wiki, City Desk, Movable Type, whatever. Companies moving away from rigid Intrnaets controlled by Marketing to a grassroots effort led by creative people who just want to share.

As early adaptors it is easy to discount this vision if you are already amidst it, but 99.999% of the world isn’t yet. Here to stay forever? Nah, just until the next paradigm shift. But personal publishing will be around for awhile.

Joe Grossberg November 3, 2003 at 9:51 am

Heh. Great point about “taking a step back” from the fact I already do geek work.

I can imagine the “all you have to do is use this web page and you can publish your writing to the whole company” would make a lot of execs drool.

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